Some Of The Key Ideas You Need To Understand When Learning How To Get On Google Maps
Instead of the yellow pages, people go to their computer or their mobiles and search for what ever needed online. If you want to do business with them, you need to put yourself on the results page of that search. You actually need to know how to get on Google maps.
Now there are a number of challenges in doing that. Not the least of which is knowing which keywords or inquiry your customer will basically use in their search for you. If you're a plumber and only display when people search for the term "plumber" you're going to miss people searching for help to mend their "water heater," or "leaky pipes."
Perhaps the biggest mistake made by less experienced internet marketers is a tendency to not spend sufficient time doing keyword research. This is especially important for national campaigns, but also applies to local businesses as well. Ultimately, when you create your Google Places listing, you can claim up to five categories for your business.
For some that will be more than enough, for others it won't begin to include the diversity of their product offerings. You know your business better than anyone. At times this can be a handicap when it comes to identifying the keywords your prospective new customer might use to find you. They don't know your business as well and may discover some pretty roundabout method of finding you.
There are a number of paid keyword tools that SEO consultants will use to help in this. But I often use a free tool that Google provides to do keyword research. It sometimes comes up with useful insights that amaze business owners, so I will outline how I use it in a moment. But first Let me make a point about a main distinction about advertising online versus the old yellow pages periods.
Yellow page advertising was often a bit expensive and while you could get your business listed in various categories doing so also multiplied the cost. As a result many businesses limited their listings to one or two categories at most. You do not have to do so online.
For organic search you can and need to have a separate web page for each major product line or category. For Google Places you are permitted to list five categories. You need to do your best to use all five. This is part of the answer to how to get on Google maps when your prospects search for any of these categories.
If you are a divorce lawyer and nothing more that you do, you should look into the major different keywords people might use when they search for a divorce lawyer. If you in addition do criminal work, or property planning, or adoption work, you will want to choose which five topics are most essential to you and your practice.
If you are a plumber as in my prior example you need to give thought to the major different causes a new customer might be looking for your services. If sump pump service is a prosperous portion of your business you may well want to include that over say leaky pipes if they are less profitable or less desirable line of business
These are just some of the key ideas you need to recognize when learning how to get on Google maps.
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